All right, so your amazing new web site is ready to make its
debut. Now you can just sit back and watch as the hits and
cash come rolling in. Right? Not so fast. Sure the wizards at
Melt Design have transformed your site into one of the slickest on the Internet,
but what’s the point of looking good if there’s no one around to see
you? Fortunately for you, we here at Melt Design know exactly what it takes
to make your presence felt on the Web, and we’re here to help you every step of
the way, from detailed statistical site analysis to intense market research and
beyond. When we’re done with you, your website will be a force to be
reckoned with.
Be prepared for a long work though. Search Engine
Optimization is a long process and it may take months for the results
The process is broken down into the following steps:
- Site Analysis
Our experts take a close look at your page, recording and rating our
findings with regards to the readability and elucidatory nature of the copy, as
well as the interactivity and ease of use of the site’s design.
- Market Research
We then take a look at your competitors’ sites, keeping a close eye out for
those elements that make them successful, while creating a list of keywords to
incorporate into the text of your site, in order to improve your search
engine ranking.
- Content and Code optimization
Your web site’s code is then streamlined. We begin by incorporating
our list of keywords into your site’s code, via Meta Tags. The Meta
Description Tags and Meta Keyword Tags assist search engines in the proper
classification of your page, allowing for a concentration of traffic to you page
of those who are specifically interested in the product that you are
selling. Keywords are also incorporated into the page’s title and the
site’s text itself, ensuring maximum recognition on the part of the search
engine.
- Search Engine Submission
We then manually register your site with all forms of search engine, from
all-web heavy hitters like Google, Yahoo! and MSN to more localized and
industry-specific engines, ensuring that the descriptions listed are concise
while maintaining accuracy and those ever-important keywords. This way, we
can ensure both a higher ranking on any given engine, while making sure your
site doesn’t slip through the cracks.
- Regular Updates
It isn’t possible to overstate the importance of regular site
updates. Periodic changes to your sites code and text make sure that the
content remains fresh, will maintaining a prime position in search engine
rankings, helping you to stay above water in an oft-overcrowded market
place. We’ll also help you build bridges and form alliances through
link-exchange, a cross-pollinization of the market, which benefits all parties
involved, not the least of which is the consumer.
- Monitoring
To help keep you abreast of fluctuations in the marketplace, an so that you
can make sure that we’re providing you with the excellent service that you
deserve, we’ll keep you up to date on your site’s search engine ranking, issuing
classified monthly reports on how your page is doing. Based on the results
of your current standing, we will offer you expert advice on the best and
simplest ways to maintain the highest search position possible.
